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Video: For The Love of The Game

538 days ago - by Matt Halfhill - 14 comments

Last week Nike, Jordan Brand, and Converse joined forces to celebrate the game of basketball and the culture that surrounds the sport in New York City. Hear from NBA elite, world class USAB players and coaches, and the greatest of all time on what the love of the game means to them.

Filmed and directed by Sid Ashford.

  • astroox805

    nice piece! motivating and inspirational!

  • http://wearetheprocess.com Larry

    Great job Sid! I can see now how busy you were during WBF! Maybe that's why you fell asleep on in the lobby of the Trump SoHo on Sunday. Propers! GPS don't work in Harlem!

  • PeeteHUN

    amazing tape

  • LouKang

    nice video very inspiring

  • dennis

    Great piece of work. Makes me wanna get up and use my jordans for what theyre actually for! If u rock kicks then you can at least know the history of them! Miami in the building, we're taking the ring backkkkk

  • yaboyprimo

    very dope and cool to see JB NIKE and Converse giving back to the mecca NY stand up

  • Dcast

    nyc is not the center of basketball. sorry…..just becuase you have rucker doesnt mean you are #1

  • Protege

    Well done video. That is all.

  • http://twitter.com/JohnGotty @JohnGotty

    Dope work Sid & Matt.

  • shegotgame

    Good look, guys. Nice job.
    It's DWYANE Wade not Dwayne Wade, though…

  • unberievabre

    dang, I lost the game

  • Rolaholic

    What song is that????????

    • gt1

      Busta Rhymes: Can't Hold The Torch Instrumental

      • Rolaholic

        Thanks A lot!!!

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