Nike borrowed the alias, Black Mamba, from one of its headlining athletes, Kobe Bryant, and used it as inspiration for a two-sneaker package. Uma Thurman’s character in Kill Bill shares Bryant’s nickname. Naturally, Nike sought to personify their sneakers with each serpent’s murderous demeanor.
The pack exhibits the Big Nike Hi and Auto Flight Hi. The base-black Big Nike Hi is splattered with blood stains and thereby congruent with any Tarantino film. As for the Auto Flight Hi, it utilizes the red and yellow color scheme that is consistent with the DVD packaging as well as the jumpsuit that Uma Thurman dons during the film. Nike cites Kobe “Black Mamba” Bryant as their connection to Kill Bill with clever insoles. The insoles of each shoe display a “Death List” in the hand-scribbled styling of Uma Thurman. Kobe’s Death List marks such NBA adversaries as Ray Allen and Paul Pierce.