A shoe is much more than just leather and rubber. To many consumers, the shoe represents an attitude or their favorite athlete, or something that defines who they are as a person. For some, the final product is the fruition of their art and science. As technology advanced and manufacturing capabilities became virtually limitless, the designs of footwear reached new heights.
For the last part of the 90’s, this individual started changing the way we looked at performance basketball with the designs of the Nike Air Penny I, Nike Air Foamposite, and the Nike Air Flightposite. During the 2000s, he continued to redefine what were the new the standards in performance basketball with shoes such as the Huarache 2k4, the Hyperdunk, and the Kobe series. The best footwear designer of this decade is none other than Eric Avar.
As Innovation Kitchen Creative Director of Special Projects, Avar has taken the lead of bringing Nike’s latest technological innovations and applying them to creating a better performing product. Never fully satisfied, his aim and approach to create something better with each new model gives consumers the greatest footwear money can buy.