Throwback Thursday: Reebok Pump

813 days ago - by Matt Halfhill - 19 comments

Twenty years ago Reebok created one of the most legendary technologies to ever be deployed in a shoe – the Pump. The first shoe to feature the new technology developed by designer Paul Litchfield was properly named the Reebok Pump. All month long we have brought teaser shots, videos, and interviews about the upcoming Reebok Pump 20 shoes that celebrate two decades since the Pump’s release in 1989.

Behind the Reebok Pump was not only a unique and revolutionary design, but also an aggressive marketing campaign. Reebok went head on with print and television ads with industry leader Nike with memorable lines that included “Pump Up, Air Out.”

The highlight of the shoe’s moment in history happened All Star weekend in Miami when Dominique Wilkins wore the Reebok Pump as he threw down for his second Slam Dunk crown.

Each of the 20 stores in the Pump 20 campaign will sell their own versions of the Reebok Pump to the tune of 31 pairs per door this weekend, but each door will also have 29 pairs available of the original White/Blue colorways as well as this one, in Black/White/Orange.

Reebok Pump Bringback

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OldSkool
Does anyone know if these will be released in Australia?
damn
love that reebok is retroing this exactly as they were before
Marcus
We need the old Reebok Pump adds on Youtube.
Remember the advert with Wilkins where the ring was hopping away from him in fear? Awesome advert. Also Dee Brown’s King Kong Jam was a great advert too.
NIKEDEE
I am pissed I cant get my hands on these. I love Nike and JB but Reebok Pumps was HARD when I was coming up. I am always partial to pumps.
Mr. Willson
I was able to get the white pair from Hanon. Had to go up a sz, so hopefully 13 won’t be too big. *lol*
babymilokilo
thats a pretty agressive ad… i like it, i like it alot
jayy
NoCreativity
where do i cop?
Mr. Willson
As of now, SNS Pumps are sold out. Surprisingly I was able to order a pair*. Of course, their order is on a boat somewhere. T-Pain better keep his hands off!!! *lol*
However, they have a good run of the OGs up to size 13 listed online in BOTH colors if you can get a pair. Happy Friday!
biggins
DAMN. Reebok was bringing it to Nike, back in the day. Fist fight of a commercial. Personally…there are very few ‘Boks I’ve ever really liked (Omni lites and maybe the Answers)…but these are just grizzly ugly. I know…I know.
Mr. Willson
Solebox just listed a full size run up to 13 on their webstore. You get a free Solebox x Reebok gear bag w/ purchase, too.
pipfan
Now this shows you that anyone can have a good day, now Nike as been in front ever since
greenmaker24
these are amazing, so happy to have the packer shoes version of them
http://myspace.com/therealbriankidd briankidd
YEA THESE ARE DOPE A LOT OF KATS HATE ON REEBOK BUT THE CLASSICS ARE FRESH ITS THE NEW KICKS THAT ARE FALLING OFF BUT THESE ARE DEFINITELY SICK
MYSPACE.COM/THEREALBRIANKIDD
DONUT
eww these r mad dope i need 2 get a pair hope they get released again around me
al.bab
auuuuuuuuuuuuuuuuuuuu…..i need these in my life
cashgame
I grew up off nutin but nikes these we’re the only kind of reeboks that I really like if they com in a better color I will get a pair
http://intensedebate.com/people/jzilla1972 jzilla1972
my uncle told me he had a lot of pairs of thesee,

http://intensedebate.com/people/jzilla1972 jzilla1972
growin up