Adidas Originals
Adidas Originals
Designed by: Chris Lewis; Art Director, TBWAWHYBIN
Shoe: Adidas ZX-700
Chris’ profession as an art director and graphic designer led to his color choices. Chris deals with CMYK (Cyan, magenta, yellow, and key (black)) on a daily basis, so he chose to incorporate all four colors into his personal design. The colors may be wild, but the design is very controlled, thanks to the balance of white dividing up the colors.
