And 1 to Relaunch the Tai Chi

And 1 first hit the scene in 1993, but a memorable performance by Vince Carter in the 2000 NBA All Star Slam Dunk Competition forever changed a brand, and a shoe.  On the macro scale, few knew about the brand, and even fewer knew the name of the shoes VC was wearing, but after winning the Dunk Contest, the And 1 Tai Chi was “that shoe.”

Leading up to the 10th anniversary of Vince Carter’s Slam Dunk performance, And 1 is launching a nine month campaign to reintroduce the Tai Chi and its successor, the Tai Chi TGR.  On November 1st, the Tai Chi will come in the exact white/red colorway that was worn by VC for only $70 ($5 less than the 1999 retail price).  Soon to follow will be a special edition Tai Chi Mid limited to the tune of 212 pairs leading up to the release of the new And 1 Tai Chi TGR All Star Weekend on 2.14.10.

It has been a long time coming for this shoe to make its way back, but at last it will return.