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Reebok’s Repeated Run-ins with Rap Artists

Reebok's Repeated Drama with Rap ArtistsReebok launched the RBK line and saw tremendous success partnering with Jay-Z and G-Unit.  The winning streak with hip hop artists came to a hault unfortunately for Reebok after the first two acts were signed.

Over the weekend many of you probably heard of a little scuffle that involved the newest kid on the Reebok block.  For whatever reason, this isn’t the first time that Reebok has had some drama with entertainers who were signed to their brand.

Click here for a brief history of some of the fiascoes Reebok has had with their spokesmen.

Pharrell sues Reebok

Pharrell sues Reebok

Pharrell filed a complaint in late 2004 against Reebok for $4 Million accusing them of breech of contract.  Reebok and BBC inked a deal to develop, produce, and distribute BBC Ice Cream sneakers and clothing.  According to the lawsuit, the clothing did not meet BBC’s standards and deliveries to vendors went past agreed upon deadlines.  The two sides eventually reconciled and continued to deliver the official hype beast sneaker in 2005 and 2006.

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  • imdaddykids

    its cuz reebok is wak

  • diego

    HA!

    great list nice kicks! You guys really are making this site better and better each day with these features.

    good read.

  • sneakFREAK

    lol I totally forgot about the Pharrell vs. Reebok lawsuit. Good find on the Lupe controversy too.

    I’m sorry, but I don’t blame Kid Cudi for actin a fool when they offered him to wear those shoes. My mom would be crying for me too hahahaha

  • B.Gates

    he was forced to wear the “fugliest reeboks ever” and only given another option that would “break my moms heart” if she saw him wearing them.

    Ha! Reebok effin sucks!

  • Retro3

    Mann, why would any rapper like KID CUDI even sign any papers or contracts with REEBOK on it, he rocks Air Yeezys and Jays

  • solesaved

    They did a little something with the Jay, and 50 but i think that era is OVER! Pharrell,Nelly,Mike Jones sneakers Tanked. Nike and them Yeezys that still haven’t dropped yet is has lost a lot of steam as well. The artist sneaks is done because the artist whoever it may be has to Really on top of their game with more than just a hot album for a month or a year for the sneaker to stay in demand as soon as the artist has a down period so does the sneaker just like with all those artist clothing lines if they even sell to begin with.

  • NikeAce

    haha kid cudi signed for the $$$$$ ppl and now hes regrettin it all the way to the police station haha

  • his airness

    with the Shades on, he kinda looks like Monta Ellis… lol.

  • hahaa

    haha… reebok shall be banned so the hearts of mothers around the world wouldn’t be broken lolol

  • hgf

    LMAO REEBOKS STINK! I WONDERED WHAT PAIR THEY TRIED TO MAKE HIM WEAR? MUST OF BEEN SOME RBK CLASSICS! LMAO!

  • Foxmulder

    About the time RBK’s bottom fail out and they got brought out by Adidas was when they tried to go all hip hop and turned every RBK commercial into a rap music video.

  • Willy Wonka

    What an idiot!

    If you don’t like Reebok, why sign a contract with ‘em?

  • BKost

    I wanna see these reeboks that were so fugly hed rather get tased then wear them.

  • Resident Hater

    The reeboks where prolly not ugly at all…. BUT USUALLY PEOPLE WHO WEAR JORDANS HATE REEBOKS for some reason….

    ….like its shoes !!!

    And Kid Cudi is a dummy!!…he was pre selected to perform at an event that Reebok was paying him for ……if anything..he should have found him some dope reeboks… to wear ahead of time..

    LIKE IM GONNA PAY YOU TO WEAR ANOTHER BRAND AT MY PARTY…FOH!!!

  • MJSF

    LMAO @ Cudi for being tasered and cuffed for wanting to rock J’s on stage.

  • Brandon

    Speaking of karmaloop [page 3]…

    When u shop there use Repcode MN20196 at the checkout for 20% off your entire purchase

  • SoSirius

    Day n Nite!

  • cman

    i would like to see the reeboks kid cudi was being forced to wear.

  • g1phone

    Reeboks for the most part are wack but this fool is just dumb..
    Call your sylist/label/do boys and go to a sneaker site and get you some omni pumps, alife micheal changs etc and rock the hell out of reeboks for a check..
    its a recession dummy… get that money and keep it moving.. This was just shear ignorance or just proves how much pull/celeb he doenst have cause anyone with some clout would have made it work!!

  • Ian P.

    I wonder what J’s it was? It better have been something good to get tasered over…

  • rasta rob

    what about the DGK stevie williams kicks??? They are for the most part. But I won’t argue that most of the other reebok releases are for the most part bad.

  • atxboy25

    he could’ve thrown on some retro iverson’s (the questions i think) cause those are prolly the best reeboks ever created. sorry if i got the name of the shoe wrong but I’ve been studying for a test haha

  • Fosterakahunter

    Now, if this cat had a contract to represent Reebok, and he’s carrying on like that, he’s just put the “um” in dumbass. Bust a deal, face the wheel. He’s wack anyway.

  • BIgHead

    lmao kid cudi yoooo i jus found this out but he from greenpoint,brooklyn aka. polishtown USA he is not G

  • nick katherina

    It sucks cause I new about kid cudi way back in the day (2 years ago) and people used to hate on day n nite..now everyone loves it…gay

  • Troy

    No, he is not. He’s from Cleveland. He just lives in Brooklyn. I don’t know when Cudi ever procalimed himself as a “g” either.

  • iceberg313

    1. REEBOK SUCKS

    2.KID CUDI LOOK DUMB AS HE!! WITH THEM GLASSES ON (I CANT CTAND STUNNER SHADES)

    3.THAT SCARF AROUND HIS NECK LLOKS WEAK AS HE!!

    4.JORDAN’S WILL ALWAYS BE THE BEST BASKETBALL SHOE (NOT COUNTING THE 2K9 AND FUSIONS)

  • EJ

    I wonder what Jordans he wanted to wear on stage. I hope they were rare or exclusives to get tasered over.

  • af1fusionssuck23

    who the hell is Kid Cudi? dis guy is a nobody. Maybe they wanted this herb to wear a pair of the aerobic fitness classics in pink.

  • the cyd is ill

    rappers are retarded..this dude looks like a fuggin idiot with those glasses and a gay scarf who would look up to them for fashion..rappers slash blacc people are not trend setters but followers..i guess its cool for them to wear tight jeans and be a rock star skater aka they dressin like white guys now cuz they finally see how ridiculous they look in 5x tee when ur only 5 foot 5..oh yea ree bok sux

  • OHYOUMADD

    lolz at Kid Cudi takin a taser over thrown on sum Reeboks…he kinda looks lke Ray Charles if sumbody decided to fukk wit his glasses n he dressed himself.

  • sneaky

    hes not signed to reebok he was at an all star party sponsored by reebok

  • cw123

    he got tasered for arguing?!! aint that a little too much? it didnt say anything about fighting did it?

  • Co0L_KiD_305

    @ iceberg 313

    Before u call someone dumb u should learn how to spell. Ur spelling the easiest words wrong! Use spell check LOSER!!! Every one read comment #26 this guy must be a fool!!

  • Black FacE

    Wow iceberg 313 Cool kid just put you on blast. U spelled look wrong (lloks) maybe you are dumb!!

  • gonzo

    Reebok?! What the hell is that?

  • Mtl-Homegrown

    222F..UCK YOU

  • Mtl-Homegrown

    fu33ck sh32t c2unt aids infected WH0re you can lick my b@lls you fu@#)@er

  • steven

    let’s b serious..50 cent helped reebok alot..outside of deir allen iverson shoes

    kid cudi is a nobody..who is dis character??..

    F*** Bill O’Reily kuz he always has sumtin 2say seriously..he wants 2ban rap & he hates black ppl..hes juss not straight 4ward about it

    & F*** Lupe Fiasco..he 8nt do shyt 4reebok

  • Deano

    Kid C is an idiot. There are so many Reeboks you could have rocked to perform at the event. I’m guessing he has no style so follows the crowd. Arsewipe, yoou should throw in a clause where you get classic kicks(in crazy colors) every month with the money, ya herb arse.

  • CR

    Reebok is on the way out of business…. No longer will their ugly shoes show up on the market!

  • Jayson

    Kid Cudi’s my dude but it would have been funny if he scream “Don’t tase me bro!!!!” before the situation got out of hand.

  • shoeman

    TALKING WHOS ON TOP OF THERE GAME,,REEBOK STILL IS AND NIKE DUNKS

    JORDAN ARE DEAD MAN WHY U GUYS STILL COLLECTING THOSE HES NOT EVEN PLAYING BALL ANYMORE HELLO PEOPLE THE DUDES A OLD FART

    FOR UR IMFO NIKE IS ONLY DOMINATING THE SHOE GAME CAUSE REEBOK IS KILLING THEM WITH EVERYTHING ELSE,

    AND WHENS THIS WORLD ENDS,IN WAR, ALL UR SHOES ARE WORTHLESS,,

  • greenmaker24

    poor reebok i feel bad

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