LeBron James will be bringing Thanksgiving to you…well not quite. On Thanksgiving Day, Nike will debut its latest television ad promoting James’s latest sneaker, the Nike Zoom Lebron 6. “Chalk”, the name given to this sneaker promotion, takes its inspiration from King James’s pre-game ritual in which he hoists talcum powder into the air at the scorers’ table before each game.
While the main focus of the ad is about LeBron and his latest sneaker, he will not be alone. Familiar faces such as Lil Wayne, Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson, Anderson Varejao, and J.J. Hicks will all appear in the 30 and 60-second television showing more shots and faces than the original 15 second spot we posted before.
This ad will air nationally on Thanksgiving Day during the NFL games on CBS and Fox and also on other TV stations such as ABC, ESPN, BET and MTV.