September 18, 2008 / By George Kiel III

Pony x Yahoo = Yahoo! FTC

Dear Ladies and gentleman: check your emails, log in to your IM’s and forward this news to everybody you know; this is history in the making! Pony has just collaborated with yahoo.com (yes…the search engine) to release the first sneaker ever created between a shoe company and search engine. The Yahoo! FTC, an exclusive style sneaker, is part of a grassroots campaign. Smothered in purple suede, Yahoo’s signature color, the FTC’s are available only at Start Wearing Purple.

This shoe resembles another Pony sneaker made earlier called the Pony Feed The Cat. The Yahoo emblem is imprinted on the tongue (with another exclamation point on the heel) and the Pony icon is present as well. These sneakers will ship late October; however, pre-orders are now being taken. The sneaker will retail $54. Is google next? More pics after the jump. Signing off!

Yahoo! FTC

575910 ResponsesPony+x+Yahoo+%3D+Yahoo%21+FTC2008-09-18+14%3A22%3A57George+Kiel+III to “Pony x Yahoo = Yahoo! FTC”

Posted by Lez at September 18, 2008 at 4:37 pm

Derrrrr, look at me im “1st” (crippling fingers)

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Posted by Chrispty26 at September 18, 2008 at 4:37 pm

these ones look fresh..
dats kinda ma style..
like da classic look on em

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Posted by Nice Kicks at September 18, 2008 at 4:41 pm

After posting this can Yahoo! hook us up with some better ranking? I am still dumbfounded on how their search algorithm works…

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Posted by atxboy25 at September 18, 2008 at 5:08 pm

lol these are pretty fresh.. i’m always lookin for something different. are these only available actually in the store or can we scoop them online?

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Posted by george at September 18, 2008 at 5:15 pm

atxboy25…you can scoop here only: StartWearingPurple.com

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Posted by onihc123 at September 18, 2008 at 6:03 pm

Yahoo! needs to raffle these joints off or do something to everybody that has an email account lol but these are fire to wear and to keep on ice

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Posted by IkonRadio at September 18, 2008 at 6:42 pm

Screw that….. I’m starting a petition right now for some NiceKicks.com x Nike Dunk High SB’s

Lets do that one!!!!

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Posted by CenValCali at September 19, 2008 at 3:53 am

WTF?

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Posted by resident Hater at September 19, 2008 at 11:07 am

Dope…change the color to blk….I love the proportions and the materials….would love to see these in a High-top… These have classic potential…

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Posted by greenmaker24 at September 20, 2008 at 9:29 am

pretty nice for only $54

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