Nas signs with Fila

1314 days ago - by Matt Halfhill - 27 comments

Normally a week or so after the NBA Draft the news boards are filled with signings of freshly drafted young talent to shoe deals sometimes even before they agree to terms with their team. Interestingly Nas has just signed with Fila for a 1 year deal. This in no way is the first of its kind of hip hop artists being signed to footwear and apparel companies.

This is the second footwear company that he has signed with having been with 310 Motoring, a subsidiary of Sketchers, a few years ago. In an interview with Billboard, Nas stated that “My best friend Will and I loved Fila. It represented prestige and everything that was cool to us. When Will passed, we buried him in a black Fila sweat suit, so doing a deal with them has a lot of significance for me.”

All we can do is hope for the best with Nas and pray that Fila won’t try lacing him up in some knockoff Pradas that Hurricane Chris promoted. On another note, tune into the O’Reilly factor next week – I am sure Bill will spend 10-15 minutes telling us why Fila now should be boycotted. News thanks to OnSmash.

jordanhead312
damn i cant wait to see his filas
http://www.nicekicks.com Nice Kicks
given the reason why he signed i hope they have the old school look the company had way way back in the day.
piff
i wanna see these kicks i think there going to look great, and the reason he did it is pretty deep.
flight562!
ok thats whats up crooks&castles on my back! I hope they do a gucci colorway fila that would be dope!
TechNutt
Matt @comment 2……I was thinking THE EXACT SAME THING! I would def rock a nice Fila suit with some updated but retro Fila kicks. I had me some blue suede and black suede ones and loved them!
Btw, Nas’ album drops 2 Tuesdays from now.
Vic
yep yep…O’Relly dumb self will def put his
one dollar of opinion on this right here.
o’relly is so damn sensitive. let dude get his
money right already.
& yes nas my favorite!
YouKnow
i think hell put out somethin classic lookin.
bkbigjay
i had a pair as a kid, those were some smooth shoes man. i cant remember the exact filas. but im curious to see what comes out
Solesaved
I thought their best years were behind them when they had Grant Hill. Jerry Stackhouse, Tyrone Corbin under contract but if everyone else can comeback why not, but like what was already been said PLEASE PLEASE! Don’t be putting out sneaks like them XEROXED PRADAS KOCKOFFS I know they can do better. As for O’really oops i mean O’REILLY let Fila spend they money on whoever they want like that money HE SPENT on that Andera Mackris making the SEXUAL HARRASMENT LAWSUIT GO AWAY!
Hyperdunkman
Nas is the greatest, wished he signed with Nike instead…
RSX
310 is owned by skechers? eww.
Nas aint my favorite rapper, but if his shoes are nice, they are nice.
MJSF
NaS signed with the wrong shoe company once again. LOL!
PhilWil
NOOOOOOOOOOOOOOOOOOOOOOOOOOO!!!!
Nasty Nas, why did you go the Fila route? Ok, ok, I get why, but why? With all the sneaker brands out there these days, why Fila? What about Creative Rec or greedy Genius? What’s wrong with Puma, adidas or Nike?
What’s wrong with Pony?
I don’t know what it is about Fila I don’t like, but I don’t like them.
Nevertheless, I am interested in seeing what Fila has planned with Nas. Maybe it will be something I would buy (even though I really need to stick to my budget).
Those Fila Track suits was the jam though!!!
yung albino
hope they put out somthing decent for a change
lol Bill Oâ€™Reilly straight stupid hate him wit a vengence
Sneaker King
if fila goes back to the old skool its a done deal
http://www.myspace.com/new_school_highflyer richie
True… from the ****ery that is Hurricane Chris to whatever else the recently developed, most of their newer releases have been lame.
but im getting into the old school stuff like crazy, so im looking forward to the direction nas is gonna take this brand.
http://www.myspace.comsirecommunications J.King
This is a great development. BTW, the Grant Hill I used to hurt my pinky toe.
Mizzdette
fila’s use 2 be the joints. i rather see nas reppin dem instead of hurricane chris
flash_ready3
You cant hate on Nas, it doesnt matter if consumers dont like fila, Nas isnt as commercial as many want him to be. A couple years back he turned down a contract with a well known beer company… Nas is real, being commercial is not his thing. You gotta respect that and for those whod wish he signed with nike, r u seriously out of your mind?, Nas stays true to his roots, thats what real hip hop is about. And his reason is significant, Hes one of the Few rappers who doesnt jump on something just because its hot at the moment, he smashes it everytime with his truth.
http://drop-bomb.com DREWDOWN
Isn’t this kinda old news?
I saw this on drop-bomb.com like two weeks ago.
ray
Back in the Day and Today. Those original tennis are the most comfortable shoes out there. Hope NAS expands on them like Wu-Tang did. Bring back those Fly FILA suits, NAS. Show these retro Jordan sneaker heads what it was like when crack money brought everyone in the ghetto that playboy style.
roback
I’m a Fila head, I got chains that excite the Feds…?
alan lovedog
would people really buy a certain brand of shoes because a singer is paid to promote them?
is he popular in america? – i don’t think he’s had any hits here in the UK.
ray
Posers would buy shoes because of a singer. Though FILA has remained popular in the UK, here in the states it has only stayed strong in certain areas. The hope is that by NAS endorsing we get some of those classic styles available back in the states.
greenmaker24
sounds cool
http://sneakersandshoes.wordpress.com PhilWil
I gree with what some people said here. Bring back the old school Fila and maybe this will work. Bring back those sweat suits and now we are talking.
As for the Nas being real comment… it doesn’t have to be Nike, Reebok, or adidas… it could be greedy Genius , Creative Recreation or a number of other boutique sneaker brands that are WAY COOL, have a huge fanbase, and on the come-up.
I just wonder how this will work other than going old school on us.
ray
Check out FILA.com Nas is on with FILA’s new gear and kicks.