| Forget Powerball and the tonight’s Pick 6 numbers. The Lottery by No Mas gives new meaning to the age old tradition. On the eve of the NBA’s annual draft, Chris Isenberg, founder of the art, apparel and media company No Mas will stage an alternate draft night that reexamines and reinterprets the basketball lottery system and the fates of the “lottery picks” from 1985 – 1995. The art exhibition, which is supported by sport/lifestyle brand, PUMA will open on June 27th at 31 West 19th Street and remain on display until June 28th. In true Lotto form, you can go home a winner. As part of the opening reception, No Mas and PUMA will host a lottery where guests can win one of the art pieces on display. And those who turn up losers can line up later this summer for a Loterry-inspired co-lab shoe made by PUMA and No Mas and inspired by No Mas’s artistic direction. Visit www.thelotterybynomas.com for more info. Tying in the name of the shoe, “First Round”, the lottery balls, and the timing of the NBA draft completes the trifecta of what a collaboration should be. Plenty of gorgeous pics after the jump. |  |
